Enfocus unveils new brand identity
PDF quality control, advanced PDF editing and workflow automation specialist Enfous has revealed its new brand identity and strategic direction, with the aim of strengthening its position in the market.
Print Monthly Consultant Editor
Wednesday, 09 Mar 2022 10:17 GMT
The revised vision statement, Enfocus says, lays out its new goal of being the “preferred software platform that prevents people from doing the same task twice”.
Enfocus counts Pitstop Pro, Pitstop Server, Connect, Switch, and BoardingPass among its portfolio of software brands.
Tomas Van Rossom, general manager of Enfocus, comments: “2022 is an exciting year for the Enfocus team and we’ve truly hit the ground running.
“To reflect our business and culture, which is dynamic, fresh, bold and forward-thinking, we have rebranded to ensure our visual identity represents the technology pioneer we’ve matured into over the last decade.”
“At Enfocus, we are all about agility - tailoring software solutions to meet our customers’ specific needs. It’s not about force-fitting our technology and innovation for its own sake. It’s about ensuring we always build the most versatile automation software to eradicate duplication, errors and waste in businesses.
“As such, our new branding reflects who we are and where we are going, centred around the theme of doing business ‘your way’; a sentiment that is core to our business philosophy.”
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