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Friedheim brings in Crane as new sales director

Finishing specialist Friedheim International has appointed Darren Crane as its new sales director.

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Darren Crane joins Friedheim International from IVE Group

In his new role, Crane will be tasked with driving growth and expansion at the company, which recently relocated to a new facility in Hemel Hempstead ahead of its landmark 140th anniversary.

Crane joins the company from IVE Group in Australia, where he served in a number of roles before becoming sales director.

“Much like Friedheim, IVE in its original form was founded over a century ago and while always moving forward, Friedheim too want to retain these proud and humble beginnings as an important part of our journey,” Friedheim says.

“Darren is passionate about business and technology, and is fascinated by the mechanisms of production, be it F1, wine, coffee or print - so as Darren joins the team at Friedheim’s Hemel Hempstead head office, we look forward to a renewed outlook and to benefit from his eye for innovation.”

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