Leicester print company makes ‘Pass It On Promise’
Print specialist, blink, has donated money to a Leicester City in the Community initiative
Shining a spotlight on the industry
Thursday, 28 Mar 2024 12:47 GMT
Blink’s Pass it On Promise pledges to give back a percentage of revenue to local football projects
A Leicester-based print company, blink, has donated £400 to Leicester City in the Community, a local initiative and charity associated with Leicester City Football Club.
The donation is a part of blink’s ‘Pass It On Promise’ which pledges to give back a percentage of revenue from all orders placed with blink by clubs in all tiers of professional football. The money generated is then reinvested into projects chosen by the clubs to support grassroots football, community projects, mental health, and education initiatives.
The first initiative to benefit from this project is the “Walking Football” initiative, a slower-paced version of football designed for older adults aged over 50 to get involved in sports.
“As a Leicestershire business, blink is delighted that Leicester City Football Club and its work in the community has been the first to benefit from this initiative, and that we’ve been able to make a difference at a local level,” says Esther Butterfield, managing director at blink.
Allison Tripney, head of community for Leicester City in the Community, says: “Thank you to blink for its generous contribution, which will allow more individuals to relive their playing days, stay active, and enjoy the camaraderie of the sport.
“Every donation to Leicester City in the Community really does have a lasting impact. blink’s ‘Pass It On Promise’ and their work with the Marketing Department at Leicester City Football Club exemplifies the transformative power of businesses aligning with community-focused initiatives.”
A specialist in printed visual communications, blink is based in Lutterworth, Leicestershire and prides itself on its different approach to business prioritising sustainability, community initiatives, and ethical business practices.
Butterfield adds: “Our initiative not only aids football clubs in achieving their marketing goals but also underpins how commercial partnerships between professional football clubs and business can play a vital role in fostering positive change within local communities.”
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