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Trade Comment

Personailsed Print

With growth seen in personalised print and variable data printing, Genevieve Lewis asks: “Why should printers consider moving into this market and how easy is it?”

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Phil McMullin, UK sales manager – Pro Graphics, Epson UK

The right equipment

It is very easy with investment in the right systems. PSPs should look for ease of use; systems that are ready in seconds and allow jobs to be set up quickly and smoothly make all the difference to optimising efficiency and reducing errors. They should also look for reliability. Being able to rely on a system that delivers gives valuable peace of mind is a key factor in any buying decision. When you invest in an Epson product you are buying a complete solution. We are the only brand that designs, develops and manufactures every part of our product.

Customers want to know they can consistently achieve high quality results

Customers want to know they can consistently achieve high quality results. Supporting Epson’s superior printhead technology is our UltraChrome DS ink set that ensures crisp, vibrant output. The choice of colours was recently expanded to include fluorescent pink and yellow options and it delivers accurate and consistent colour performance on both soft and rigid manmade substrates.

Every printer is shipped with either a genuine Epson driver or Epson Edge Print which is Epson’s own RIP solution to ensure smooth reliable set up. Epson drivers for entry-level desktop products contain ICC profiles for immediate operation.

Software is key

Ian Savage, co-owner and sales director, The IQ Digital House

We originally started as a small-format business and then our clients were crying out for a good large-format supplier. ‘You do a great job on the small-format, what about large-format?’ So, we set up the large-format side in, I think, 2007. Then we set up the creative division the year after that and then a logistics division in 2010. So, to accommodate all our client’s needs, we are a bit of a one-stop-shop. We are on demand – our average turnaround for a job is probably less than 24 hours now.

We are now looking at other personalisation options and utilising XMPie

Our traditional markets have been on demand print, big jobs for conferences and training, corporate training.

We are now looking at other personalisation options and utilising XMPie and we’ve done that successfully on the back of our traditional business offering. A lot of our clients that are still doing their conferences – they’re doing them online, so we used personalisation and XMPie to produce hundreds and hundreds of delegate boxes, personalised to people and delivered to different houses where obviously they’ll do the conference online.

I can only really speak from our experience with XMPie and the IQ Cards division. What I think we’ve seen with XMPie and where the IQ Cards is concerned is that it provides us with a more advanced and fully flexible workflow. We’re dealing with hundreds and hundreds of schools, thousands and thousands of pupils, and it helps us to administer and manage the production for those schools and particularly the cards for the pupils.  

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