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The Soap Box

Those light bulb moments

Genevieve Lewis listens to print’s most influential trade associations and bodies as they consider key industry challenges and the steps print companies can take to secure a successful future

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The BAPC will be sponsoring the IPIA’s spring and autumn events

Green growth

Brendan Perring,
General manager,

With the UK print industry enjoying green shoots of growth across the sector – from book and niche magazine printing through to high-end direct mail – we are set to collaborate with one of its strongest advocates to help feed this positive trend.

The British Association for Print and Communication (BAPC) is to sponsor our Spring Networking Lunch, as well our Spring and Autumn Conferences.

Sidney Bobb, BAPC Chairman, explains what has driven the partnership: “The BAPC and the IPIA share the aspiration to do the very best for their members. By working together and utilising economies of scale we can offer members some great commercial opportunities at affordable prices. We are delighted to sponsor these events, which will prove to be beneficial for the whole of the industry.”

Both of our organisations continuously strive to raise the tide for the UK print industry and so it makes complete sense for us to work together

Marian Stefani, CEO of the IPIA added: “Both of our organisations continuously strive to raise the tide for the UK print industry and so it makes complete sense for us to work together to further strengthen our tools to achieve this goal.”

Both the IPIA and the BAPC are deeply committed to adapting to reflect the market and the different needs of their members. This process is fundamental to their future and joint role in supporting the industry as powerful voices promoting print to the wider world. The BAPC’s sponsorship of these three key events means that it is open to its members on a heavily subsidised basis so they can learn, network, and understand the long-term technological and market trends affecting our industry in order to adapt and thrive.

The IPIA Spring Networking lunch, which is on June 7th, is chaired by leading lights from the membership, who provide key note talks and business intelligence to attendees. Seating is carefully pre-planned to maximise the effectiveness of networking and in between courses it is rotated to maximise the opportunity. It is the perfect way to build strong relationships, source new business, and stay ahead of the curve when it comes to market trends.

The IPIA’s Spring and Autumn conferences in May and October are always focused on educating the members and attendees from the wider industry about the critical trends they should be reacting to and indeed how they can get ahead when it comes to planning their business, marketing and investment strategies.

At these events the IPIA draws on the expertise and depth of knowledge from its membership to not only make these highly informative and inspiration events, but also to facilitate business networking between members.

Stefani concludes: “The BAPC and the IPIA have both worked hard for decades to help support their members and the wider industry. This sponsorship initiative gives us both the means to enhance that offering and strengthen our effectiveness through cooperation and support.”

Be brave

Tony Kenton,
It Has to Be Brilliant

Business is like living on a moving escalator. You have to keep moving forward, even if you wish to stand still. The fact is, if you want something to happen you generally have to make it happen. The good news is that most don’t bother, so the field is wide open.

Business is like living on a moving escalator. You have to keep moving forward, even if you wish to stand still

Stories about landing huge jobs are sometimes true, but the reality is that most successes come at the end of years of hard work.

The one common factor that tends to set successful companies apart from others is the enormous emphasis they place on coming up with new ideas for their customers. Ideas that involve using their own unique set of skills to make real and beneficial differences for their customers.

The hard part is actually getting into the frame of mind to come up with the ideas that will fit in with customers processes, brand and personality.

Most of us are excited by new ideas especially when we can see that they have a real benefit. Customers are no different, they do too. The question really is “how do you come up with a brilliant idea?”

They say that the essence of a good idea is ‘two previously unrelated ideas brought together in a unique way’ and although this might sound like a sound bite; nontheless it’s true.

The single biggest myth about ideas is that they are a ‘Eureka moment’, a sudden flash of inspiration that alters everything from that point on. The reality is that this is the stuff of movies because although it makes for a good story, typically great ideas rarely appear out of thin air and they usually involve a great deal of time, sweat and blood. Genuinely ground-breaking ideas often take months to crystallise.

New ideas need work and ensuring that you have the right environment for them to be born is essential. They come to life when they collide with other ideas, and for this to occur you need to have creative tension, open communications and connections to multiple lines of thought. Then once conceived they need to be pulled apart in a constructive way to ensure ‘survival of the strongest’. Only then will innovation surface and then not necessarily in the easily predictable, linear or fathomable manner we would wish for.

Don’t give up though, those ‘light bulb moments’ sometimes do come quickly but these first embryonic ideas are rarely original and until thought through properly, they will not possess true value and transformation. But don’t ignore them, as they usually pave the way for great things to come.

Tenacity is the key. The sad part is even great ideas are killed off at birth by those around us who only see the negatives, rather than the positives. Not that it’s a bad thing to gain input from others, but be aware that for the most part, people see things as they are today, rather than what things could be like tomorrow.

So, here’s an inspirational idea, having read this, sit down with those who know your business best and brainstorm three ideas that you believe are unique to you, and then share them with a few potential customers. After all, what have you got to lose?

Strong leaders

Charles Jarrold,

Chief executive,

One of the many privileges at the BPIF is seeing our members reach their full potential, knowing that we’ve helped blaze the trail on their journey to success. One way in which we’ve been doing this is through our MSc in Management course. By enabling the great people of our industry to flourish, we are influencing the future of our sector for the better.

One of the many privileges at the BPIF is seeing our members reach their full potential, knowing that we’ve helped blaze the trail on their journey to success

That’s why I was delighted to learn that The Stationers’ Foundation and The Printing Charity are continuing to support our BPIF Masters Programme with a bursary of £6,000. This will mean that those looking to undertake the BPIF MSc in Management can apply to have a significant amount – or even all – of their fees paid.

The MSc, which is aimed at those in print with at least five years’ experience in a management role, is a fast-track top up Masters (run in partnership with the Management Development Centre) designed to provide minimal disruption to the working week. It’s a stimulating course which encourages a whole new way of thinking for those already in management positions, while building on skills already learned in their careers.

It’s wonderful that the Stationers Foundation, have chosen to support us in this, and we’re very thankful that they make charitable giving a large part of their work. I think their 600 year history of promoting, regulating and protecting those in the paper, print, publishing, packaging, office products, newspaper, broadcasting and online media industries really speaks for itself.

The Stationers’ Foundation and The Printing Charity are continuing to support the BPIF Masters Programme with a bursary of £6000

We’re incredibly grateful to The Printing Charity too, who through its amazing work benefit nearly 500 individuals a year, having been helping people of all ages working in printing, publishing and packaging since 1827.

For those interested in this excellent course but for whom funding would be a barrier, I strongly urge them to apply. The funding is available for the academic year October 2019 and individuals should submit their applications by Thursday 23rd May 2019. Shortlisted candidates will then be invited to interview at Stationers’ Hall in London in June and July. Successful recipients of the funding will also have the opportunity to be mentored by an appropriate Stationers’ member.

Having strong leaders in our industry is vital to its success. If you want to know more about the BPIF MSc in management, get in touch with our BPIF Programme Director.

Public Notice:

  • Key dates for IPIA events: May 9th, June 7th and October 2nd
  • Come up with new ideas for customers
  • The MSc in Management is a fast-track top up Masters

To find our more about the issues discussed in this articles please contact the relevant organisation via their website: www.bapc.co.uk, www.britishprint.com, www.ipia.org.uk

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