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Business

Record breaking building wrap at Bullring

Wide-format print company, Embrace Building Wraps, has won a Guinness World Record for the largest scaffold banner which was installed at the famous Selfridges & Co in Birmingham.

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Selfridges’ exterior renovation will be wrapped by a bold pink and black flower design

The project that began last year has been undertaken in order to repaint and clean the iconic design comprised of Selfridges iconic Yves Klein blue paint and unique silver discs. 

The banner will encompass the building until 2022, ahead of the Commonwealth Games that are being held in Birmingham for the first time in the games’ history.

The bold and striking design that makes up the banner has been designed by Birmingham-born designer Osman Yousefzada. 

The installation was fitted to banner frames with 5,888 linear metres of scaffold tubes, curved shapes, and buffer rails. The wrap uses a dogtooth flower design that covers nearly 9,000m2 which is 58% bigger than the currently recognised Guinness World Record holder.


Our dynamic Operations Team had their work cut out for them and have really delivered on this industry-leading project 

At their peak the wraps together are 246 metres long and 37 metres high, with the weight of the printed wraps equalling more than three Mini Coopers. 

To create the ambitious project Embrace joined up 24 individual banners of different shapes and sizes, which were predominantly made up of adjoining perimeter edges that had to be lined up perfectly to create the illusion of one complete building wrap. 

Managing Director at Embrace Building Wraps, Greg Forster, says: “Our dynamic Operations Team had their work cut out for them and have really delivered on this industry-leading project which has been a fantastic team effort between ourselves, BAM Construction and the Midland Scaffolding Services Teams on site.”

If you have any news, email david@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.

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