Wednesday, 15 Sep 2021 13:11 GMT

Domino produces inclusive label solution

Domino Printing Sciences has joined forces with personal care products supplier, Proctor and Gamble (P&G) to produce an “inclusive and tactile” label solution.

The product has been designed to aid visually impaired consumers in distinguishing between personal care products during use.

According to Domino, for people living with a visual impairment, telling the difference between products such as bottles of shampoo and conditioner can be a challenge as often consumers use these whilst in environments where sight aids such as glasses or contact lenses aren’t used.

Although Braille is a tool used by visually impaired consumers to read labels, Domino states that in the US, less than 10% of people who are registered as legally blind can read the format.

With this in mind, the company set out to produce a solution that could be used by all visually impaired consumers.

Kevin Higgins, engineer at P&G explains: “We were invited to visit Domino’s specialist laser testing labs in Hamburg, initially to discuss the requirements for the project, and then again for a two-day working session to identify the best possible solution.

We were invited to visit Domino’s specialist laser testing labs, initially to discuss the requirements for the project, and then again for a two-day working session to identify the best possible solution

“Together, we chose the Herbal Essences bio:renew range of shampoo and conditioners as a trial product, which could easily be marked by Domino’s D-Series CO2 laser coders to create a differentiating tactile marker.”

The chosen design comprises of a row of raised lines on the bottom of the back of the shampoo bottles that read ‘S’ for shampoo, ‘S’ for stripes with two rows of raised dots in the same place on the conditioner bottle that read ‘C’ for conditioner and ‘C’ for circles.

The stripes and circles design was presented to the Royal National Institute of Blind People (RNIB) in the UK for consumer testing.

This resulted in the design being “overwhelmingly” approved by visually impaired consumers and the bottles have now been rolled out across Herbal Essences’ US range of bio:renew shampoos and conditioners.

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