Monday, 13 Sep 2021 17:22 GMT

Printed cards encourage kindness in children

Makers of greetings cards, Hallmark, has announced it will be giving away one million cards as part of its Share Kindness initiative.

Though the scheme is exclusive to US customers, the giveaway is testament to the impact printed greetings cards still have on occasions and experiences.

The free cards have been designed to help children learn about courage, community, and being oneself. The range of cards are part of the Little World Changers collection and help youngsters understand big issues on an individual level.

The words and visuals of the cards emphasise the impact of positive virtues, particularly through kids, who Hallmark believe can change the world in big and little ways. The offer is available for customers in the US while stocks last via the Hallmark website, where they can also find tips on for encouraging positive language and actions.

Speaking about the project, chief marketing officer at Hallmark, Lindsey Roy says: "We hope this new collection inspires people to slow down and thank kids for their acts of kindness, while showing them how much of a positive impact their actions have on themselves and the recipient."

We hope this new collection inspires people to slow down and thank kids for their acts of kindness, while showing them how much of a positive impact their actions have on themselves and the recipient

The free cards accompany a range of products Hallmark has made in order for children and parents to share positivity and confidence, which Hallmark believes can change the world.

Based in Kansas City, Missouri, Hallmark Cards is valued at around $3.5bn (£2.5m) and employs more than 27,000 people worldwide. The company has used greetings cards, gift wrap, and even television productions to spread their positive messaging for 100 years.

Despite the rivalry of digital alternatives and social media, Dynata and UK card retailer, Card Factory, reported that the number of British adults who purchased greetings cards in 2020 matched 2019’s 76%. The research also shows that around 206 million cards were sold online, an 8% increase from 2019.

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