Thursday, 15 Jul 2021 10:29 GMT

Lorry graphics demand soars as UK opens up

UK-based lorry tension curtains company, Structure-flex has reported its busiest ever Spring as the UK opens up again after lockdown.

Printed lorry sides are a striking and effective marketing tool due to its ability to reach a wide audience on the roads.

One example of this is online fashion brand Pretty Little Thing, which used bright pink lorries with unicorns on the sides to promote its brand.

Structure-flex prints vibrant lorry tension curtains from its 50,000sq ft facility in north Norfolk. The company says it experienced a sharp rise in sales compared to Spring 2019 due to the re-opening of retail and hospitality sectors after lockdowns in the UK.

As a result of the rise in demand, Structure-flex has been able to reduce lead times by ordering and stocking a much greater quantity of materials.

Now that the UK is opening back up, businesses are gaining confidence about the months ahead and are looking to once again have their fleets looking great

Paul Reeve, managing director of Structure-flex, says: “Now that the UK is opening back up, businesses are gaining confidence about the months ahead and are looking to once again have their fleets looking great. Our team have been working incredibly hard in recent months to provide quick lead times.

“We predicted demand for lorry curtains would be high this year and, anticipating potential challenges due to the pandemic, Brexit and global pressures on raw materials, we committed to more frequent shipments and continually holding an unprecedented high level of stock.”

The company stocks over 60 colours and shades of tension curtain material and pledges to produce a “near exact colour match” between graphics and tension curtains using Sioen B6000 fabric and the latest printing technology.

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