Tuesday, 20 Oct 2020 09:45 GMT

Supermarket giants ditch Christmas glitter

Leading supermarkets including Morrisons and Waitrose have announced that they will not use glitter in their own brand Christmas products during the festive season, as part of an effort to protect the environment.

Glitter is a common feature in many printed items at Christmas, but its potential impact on the environment has cast doubt over its future use in products such as wrapping paper and packaging.

Glitter is made from tiny particles of plastic and is an environmental hazard if it becomes dispersed on land, rivers and oceans, where it takes hundreds of years to degrade.  

As part of its own commitment to sustainability, Morrisons says that all it is own-brand cards, crackers, wrapping paper, present bags, flowers, plants and wreaths are now 100% glitter-free.

This approach will also be extended to non-seasonal as well as seasonal lines, with the retailer to instead use soluble inks, foil and paper reliefs to decorate its FSC-certified paper cards, wrap and bags.

In addition, Morrisons has reduced the amount of plastic packaging on cards and decorations, with the majority of its cards to come boxed in recyclable cardboard and 100% of packaging on cards and decorations can be recycled by local authorities.

The move to ban glitter and reduce plastic in Christmas ranges means Morrisons will be removing more than 50 tonnes of plastic from its shelves during the festive period.

This means that we’re now 100% glitter free across all our own brand ranges which is an important step in the fight against plastic pollution

Morrisons home director Christine Bryce comments: “Every time a cracker is pulled, or a card is opened, plastics have been used, but just the once.

“So, we’ve taken glitter and plastic out of our festive range this year, so that our customers can enjoy their festivities without worrying about the environmental impact.

“This means that we’re now 100% glitter free across all our own brand ranges which is an important step in the fight against plastic pollution.”

Waitrose and John Lewis will also remove glitter from all single-use products this Christmas, including own-brand cards, crackers, wrapping paper and gift bags.

The move comes after Asda last month announced that it would launch its first sustainable Christmas range, while Tesco only uses edible glitter and Sainsbury’s also committed to removing glitter from its Christmas cards, wrapping paper and gift bags.

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