Monday, 30 Mar 2020 15:52 GMT

Companies remove damaging greenwash messaging

Two Sides’ campaign against misleading anti-paper statements has resulted in 131 companies amending their messages.

There are widespread common misconceptions over print and paper and the impact they have on the environment.

Two Sides found over 388 companies globally were using unsubstantiated wording regarding print and claims that businesses do this to cut costs, rather than help the environment. A common misconception is that if you opt for online bills and statements, more trees will be saved.

Jonathan Tame, of the Two Sides global team, says: “Not only are these claims in breach of advertising rules, but they are hugely damaging to an industry which has a solid and continually environmental record.

Many of the organisations we engage with are always surprised to learn that European forests have actually been growing by 1,500 football pitches every day

“Far from ‘saving trees’, a healthy market for forest products, such as paper, encourages the long-term growth of forests through sustainable forest management. Many of the organisations we engage with are always surprised to learn that European forests have actually been growing by 1,500 football pitches every day.”

Last year, the organisation worked with 30 organisations including Adobe, Nationwide Building Society and NatWest to remove or amend their messaging.

Founded in 2010, the Anti-greenwash campaign has influenced over 500 companies to change their messaging.

Tame adds that due to the damaging effect caused by the large reach of some organisations, the campaign will continue to be a priority of Two Sides.



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