Monday, 30 Mar 2020 12:26 GMT

Metsä toasts to Arctic Blue Gin

Premium fresh fibre paperboards producer Metsä Board has announced details of a special collaboration with Finland-based spirit company Arctic Brands Group.

The link-up saw Metsä create the Arctic Blue Gin package, featuring holographic design inspired by the Northern Lights.

Metsä used its own MetsäBoard Pro FBB Bright lightweight folding boxboard to produce the packaging, with the Northern Lights image created by printing on top of Envirofoil, a plastic-free, holographic metallisation effect designed by paper converter Hazen.

Mark Beamesderfer, packaging services director Americas at Metsä Board, says: “Producing such highly challenging print requires a lot from the material. Smoothness and stiffness is required, so the paperboard properties had to offer a uniform smooth surface, crease and fold exceptionally well, and provide economic and environmental superiority.”

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