Tuesday, 10 Dec 2019 12:33 GMT

Going Loony over sustainability

With a surge in consumers looking for sustainable solutions resulting in a negative view of plastic and its effects on the environment, the mass production of balloons might not seem like the most environmental product.

However, B-Loony, a printer of corporate balloons, has recently been recognised for its environmental efforts at the European Carton Excellence Awards in Malta.

The company was awarded the Save the Planet Award 2019 for its BalloonGrip eco-friendly balloon holder which is 100% renewable, recyclable and biodegradable.

Made out of engineered paper fibreboard, the solution is suitable for both recycling and energy recovery.
Reflecting on the achievement, a spokesperson for the company says: “Winning an award is a clear sign of international recognition for innovation, creativity, expertise, performance, sustainability and craftmanship.

[It] creates an amazing branding opportunity, allowing companies to continue using eco-friendly balloons for promotional marketing without detriment to the environment. A true win-win for brands and nature

“The major benefit for the promotional industry is the ability to print on the BalloonGrip which creates an amazing branding opportunity, allowing companies to continue using eco-friendly balloons for promotional marketing without detriment to the environment. A true win-win for brands and nature.”

B-Loony also produces 100% plastic free, biodegradable balloons made of sustainable rubber and eco-friendly paper flags. Recent biodegradability tests have confirmed that natural rubber balloons bidegrade to approximately 90% over two years.

What’s more, the rubber is collected from Hevea Brasiliensis Pará rubber trees using a tapping method, so no rubber trees are cut down in the process.

The firm is believed to be the only balloon printing company with ISO:19001 Quality Accreditation and is also a member of the Supplier Ethical Data Exchange (SEDEX).

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.