Wednesday, 09 Oct 2019 12:16 GMT

UK’s first cardboard grape punnets launched

A new product has been launched in the UK which promises to save 12 tonnes of plastic used in packaging grapes.

Waitrose & Partners sought out the help of DS Smith and fruit supplier Primafruit to achieve its goal of reducing the unnecessary use of plastic packaging.

The result of the partnership is a sustainable solution for its Duchy Organic grape punnet which is now set to be distributed in the UK’s first cardboard packaging for this type of produce.

The cardboard solution comprises a closed-loop solution made of recycled fibres which are fully recyclable at the end of its use.

Due to the biodegradable and 100% recyclable nature of cardboard, Waitrose & Partners expects less trees to be felled and more consumers to recycle the packaging at the end of its life.

By transitioning to cardboard, the entire supply chain benefits and consumers can more easily recycle the packaging” 

David Ellerington, head of business development for UK packaging at DS Smith, says: “The increasing focus on sustainability and environmental impact means that consumers are very aware of the impact of their product’s packaging.

“By transitioning to cardboard, the entire supply chain benefits and consumers can more easily recycle the packaging.”

In addition to its environmental benefits, the new packaging design also allows the employee-owned supermarket chain to print on all four sides of the punnet, increasing its brand visibility.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.