Thursday, 25 Jul 2019 09:49 GMT

Country Life goes green

Country Life has made the switch to paper wrap instead of polythene for its UK subscriber editions, in partnership with Walstead UK.

From this week, UK subscriber editions of Country Life, published by TI Media, will be delivered to readers in sustainably sourced and carbon balanced paper.

“While polythene is fully recyclable and has a relatively low carbon footprint, the facilities, capabilities and approaches to recycling differ between local authorities up and down the country,” says Steve Prentice, Country Life managing director. “In most areas, readers needed to take the wrap to a supermarket to be able to dispose of it responsibly.

“This makes paper a better product for wrapping our subscriber editions as it is so widely recycled, but in making this change, we have been cautious not to shift the environmental impact from one place to another. We have worked hard with our partner, Walstead UK, to ensure this wrap is sourced from sustainably-managed forests and is carbon-balanced.”

Walstead, which prints Country Life, helped TI Media make the switch from polythene – the most commonly produced plastic – to a paper alternative that better reflects the values of its readership.

More so than ever before, our readers are becoming advocates for our environment and that ethos should come through in everything we do

Mark Hedges, Country Life editor, adds: “The tide is finally turning on how we all think about the use of plastic and our responsibility to live more sustainably.

“More so than ever before, our readers are becoming advocates for our environment and that ethos should come through in everything we do. They are making changes to address their environmental impact and now they can rest assured that their subscription to Country Life is that bit kinder to the planet too.”

Country Life was first launched in 1897 with racing and golf as its main content. Now, its content focuses on a number of topics, from gardens and architecture to property and the arts.

TI Media says it will continue to explore a range of alternatives to polythene wrap on all its subscriber copies, which include other publications like Marie Claire UK, Ideal Home, Horse & Hound, and Wallpaper* magazines.

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