Friday, 28 Jun 2019 11:45 GMT

From 9 to 5 to print millionaire

A study by EmpathyBroker, which spoke to 3,000 adults in the UK found that 55% of consumers shop more online now than they did in 2017. The study also found that 25-34-year-olds are the most active online shoppers, purchasing on average eight times each month.

A new generation of so-called “digitally native” young people who start businesses with a digital-first mentality is thought to be shaping the move to 24/7 online shopping.

Rather than simply running a business with contact details and information, these tech-savvy entrepreneurs are homing in on the need for 24-hour service and delivery, interactive brand engagement and a global reach.

Ed Snelson, founder of Signature Printing is an example of a digital native who has built a business from what began as a “side hustle,” into a successful online print company.

Having taken part in a Young Enterprise scheme, Snelson started out managing the personalised print shop from his bedroom at his parents’ house

Having taken part in a Young Enterprise scheme, Snelson started out managing the personalised print shop from his bedroom at his parents’ house. Signature Printing now offers a range of services such as wholesale clothing, direct-to-garment printing, and vinyl printing.

Having initially managed the company around working fulltime at aerospace firm, Airbus, business grew to a point where Snelson could leave his job, move operations from his bedroom to an office, and focus on the company full-time.

Speaking to the BBC, Snelson explains that physical stores were never part of any business plan for his Chester-based business. “It’s not about the money, it’s about the freedom,” Snelson adds.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.