Monday, 10 Jun 2019 11:26 GMT

Konica Minolta praises debut innovation event

Konica Minolta is considering hosting further events in the UK after revealing the debut edition of its ‘Innovation to Implementation’ attracted major praise from those that were in attendance.

The recent gathering focused on showcasing how integrated communications can help customers offer new value, competitive edge and enhanced profitability.

Hosted in partnership with the IPIA, Epson, Morgana, Vivid Laminating Technologies, professional print user community group Prokom and EFI, Innovation to Implementation allowed attendees to learn about the latest disruptive technologies in the print sector.

Russell Lambert, regional sales manager for Konica Minolta Business Solutions UK, comments: “We demonstrated how it is possible for commercial printers to grow business profitably and create an impactful and engaging experience for the end user. This was all achieved through cross media, variable data and automated finishing processes.

After such positive feedback, we are now planning to run more events later in the year

“After such positive feedback, we are now planning to run more events later in the year.”

Brendan Perring, general manager of IPIA, adds: “This was an important event in which to be involved. The approach taken by Konica Minolta was innovative from start to finish, showing how customers can evolve and develop profitable business beyond being driven by a quote and price culture.

“From the invitations sent out with tactile finishing, including special video marketing, all the companies who had been part of the pre-event marketing were there in person to show how they had achieved the impressive results. It was proper joined-up integrated communications.”

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