Monday, 03 Dec 2018 14:37 GMT

12 days of Christmas: Wrapping up for charity

Whilst most wrapping paper will be disposed of this Christmas, 12 specially printed wrapping papers are helping to keep vulnerable people in London warm over the winter period.

Creative network ASK US FOR IDEAS (AUFI) came up with the idea of tasking 12 different creative agencies to design luxury wrapping paper designs that can be sold as a set. From hip-hop icons to streaky bacon, the quirky designs are all printed on recyclable paper donated by GF Smith and screen-printed by Harvey Lloyd Screens.

Funds from the prints will go straight to the Wrap Up London campaign from charity Hands On London, that collects coats from the public and donates them to charities that help vulnerable people and those living on the streets. 

Unlike a puppy, Christmas wrapping paper is just for Christmas, so we wanted to make it disposable but stylish as hell

AUFI co-founder Nick Bell explains: “Unlike a puppy, Christmas wrapping paper is just for Christmas, so we wanted to make it disposable but stylish as hell. A handful of the world’s best agencies have created a set of 12 papers that, because of the exquisite paper stocks and hand-printed craft, are more like limited edition prints than wrapping paper.”

Hands On London chief executive officer, Jon Meech, says: “The winter months are an extremely difficult time for London’s most vulnerable people. The Wrapping Up project is an ingenious way of providing invaluable support to people who need it in the capital this Christmas."

With the majority of wrapping paper used this season deemed unrecyclable, the need to highlight more reusable and sustainable solutions is greater than ever, in a campaign AUFI says is 'playful but powerful’.

If you have a news story, email summer@linkpublishing.co.uk or follow us on Twitter to have your say.