Friday, 09 Nov 2018 15:14 GMT

Remembrance brochure showcases new font

Typography designer Daniel Reed drew on inspiration from his war-hero grandfather for a new project in conjunction with Arjowiggins Graphic and Antalis.

Launching on Remembrance Day (November 11th) the brochure was designed to highlight the quality of recycled paper. Entitled ‘Raymond’, the publication showcases the new serif style font inspired by Reed’s late grandfather Ernest Raymond Reed and his experience of World War One.

Using Cyclus and Cocoon offset recycled paper, the brochure features several pages of the typeface alongside images of Raymond during his service in the war. Produced by ASAP Digital, the brochure uses a combination of weighted paper to bring the story to life and best complement the typeface. It was finished using a loop stitching feature, the outer covers printed with a 272 Sakurai B2 litho press and the inner pages were printed on a HP Digital 7900 Indigo Press.

Using Cyclus and Cocoon offset recycled paper, the brochure features several pages of the typeface alongside images of Raymond during his service in the war

Angela DeVorchik, operational marketing manager at Arjowiggins Graphic UK says: “We’re delighted to have had the opportunity to partner with Daniel Reed to showcase how our Cyclus and Cocoon papers can help create a brilliantly engaging and genuinely tactile product. It was important for Daniel to present his work at the highest quality and we’re proud to say the results are outstanding.”

As part of the campaign, teaser e-shots will be sent to designers, printers and end users for a chance to win one of five exclusive licenses for the typeface.

Alison Burrows, paper consultant at Antalis concludes: “The brochure turned out beautifully and truly displays Daniel’s typeface in a way that enhances the overall look and feel whilst also supporting the personalised narrative throughout. We’re thrilled to have had the opportunity and look forward to seeing the response on the project.”

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