Tuesday, 23 Jan 2018 09:39 GMT

Arjowiggins’ cloud seeding soars

Following the revelation that Arjowiggins Graphic partnered with the Highdr’o cloud seeding project, which is a revolutionary enterprise focussed on ending drought, the first green shoots of success are reportedly on the horizon.

The Highdr’o project is developing an eco-friendly cloud seeing solution, a technology which uses bacterial substances dispersed into the air to alter the microphysical processes within clouds to generate rain.

A rocket will be used to transport the cloud seeding bacterial substance up to 2,000m high, to induce rain in dry areas, which will help to fight malnutrition and starvation caused by water shortage. Highdr’o is the first cloud seeding technology to use 100 percent non-harmful ecological bacteria, avoiding any damage to the surrounding environment and eco-systems.

So, what part will Arjowiggins Graphic play in this special project? It has launched a campaign, in partnership with Antalis, to raise awareness and visibility of the project in hopes of achieving more much needed sponsorship. The campaign will cover 30 countries, including the UK, France, Spain, Russia, South Africa, and the Middle East.

Its Cocoon paper, an extra-white, 100 percent FSC certified recycled paper, matches perfectly with the values of the project, and therefore has been used to create promotional materials. The campaign will also be carried out on social media, and with direct mailers and e-shots sent out to graphic designers, corporates, and printers.

The potential of Highdr’o is inspiring and we look forward to seeing the progress made throughout our partnership and beyond

Angela De Vorchik, operational marketing manager of Arjowiggins Graphic UK, says: “With a clear alignment of values, we’re delighted to be an official partner of Highdr’o and to have the opportunity to be a part of their incredible journey. The potential of Highdr’o is inspiring and we look forward to seeing the progress made throughout our partnership and beyond.”

Arjowiggins Graphic will also help to fund the project, as additional testing is needed to see it through. Several rockets have been launched successfully already, but the bacteria is still under development with extensive laboratory testing needed.

Valentine Baron, communication manager of Highdr'o, adds: “We are delighted to have the support of Cocoon in funding and raising awareness of this innovative and ground-breaking project.  Additional testing is essential to see this project through and we’re looking forward to working with Arjowiggins Graphic to bring this exciting project to the next stage of development.”

The Highdr’o project has already been showcased at the Global Positive Forum in Paris, which is under the patronage of President Emmanuel Macron. And following the partnership with Arjowiggins and initial publicity drive Highdr’o has been able to significantly increase its rate of progress while attracting a much wider range of supporters.

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