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Industry

Print opens up doors for customisation

A digital cooking brand has utilised print to create a personalised, customisable recipe book tailored to each customer’s cravings giving them the reins to include their favourite meals.

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Tasty is using print to expand on the success of its digital platform

The Buzzfeed-owned, Tasty brand, specialises in food and recipe videos which can be accessed on social media sites such as Facebook and Instagram, reaching over 325 million viewers globally.

Building on its strong following, Tasty’s new venture will allow cooking fans to choose their own chapters from a list of delicious options including ‘Avocado’, ‘Hangover Cure’, and ‘Tasty Favourites’. They can also have their name printed onto the cover.

The book will include popular options from the video channels such as ‘Chicken Bacon Alfredo Roll-Ups’, ‘Fluffy Jiggly Japanese Cheesecake’, and ‘Chili Lime Baked Tilapia with Avocado Crema’.

Bringing the vision to life is Hacche – a designer, developer, manufacturer and distributor which specialises in books, gifts, toys and games - will use its specialist software mybespokegiftIT.

A shared passion for the Tasty brand of recipes provides a perfect gifting opportunity in MyTastyCookbook and we are extremely proud of this exciting product

Nick Ponting, chief executive officer and founder of Hacche Online says: “A shared passion for the Tasty brand of recipes provides a perfect gifting opportunity in MyTastyCookbook and we are extremely proud of this exciting product.

“Truly customisable books are the future and this book utilises our specialist software mybespokegiftIT initiating our journey to build new and exciting ways for brands to incorporate their assets within personalised and customised gifts.”

Felipe Noriega, business director EMEA at BuzzFeed’s licencing agency, Licencing Matters Global, adds: “We are tremendously excited to see this partnership between our client, Tasty, and Hacche, a market leader in made-to-order publishing solutions, come to fruition. This customisable product has the chops to become a Christmas gifting favourite.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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