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Digital

HP notes growing demand for Indigo 8000

Print heavyweight HP has reported a significant increase in global demand for its HP Indigo 8000 digital press, with converters around the world opting for the technology for the production of labels and shrink sleeves.

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HP has reported new purchases of the Indigo 8000 in the US, Europe, Latin America and Asia

There has been a spike in demand for this type of print, with the global market for printed labels and sleeves expected to hit $41bn (£32.5m) in 2019, according to a recent report by Smithers Pira.

HP says that by using its data-driven, cloud-enabled HP Indigo digital printing innovation, brands are able to get to market faster, more efficiently and securely, while also reinventing customer engagement.

Among the latest US label and packaging converters to take on the technology are Innovative Labeling Solutions, Dion Label Printing, Nosco, Info Label, Quality Tape and Label, and Natural State Label, while converters in Europe, Latin America and Asia are also operating the press.

Alon Bar-Shany, general manager for HP Indigo at HP, says: “Growing demand for the HP Indigo 8000 is testament to the field-proven capability of this breakthrough solution, redefining high-quality, narrow-web digital label productivity.

“Uniquely positioned to ignite the analogue-to-digital transformation, the HP Indigo 8000 Digital Press is delivering over two million linear square feet per month in narrow-web productivity to label converters using HP Indigo.”

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