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Business

Establishing British roots with Helloprint

Whilst Helloprint already uses British printers to serve its customers, the company is yet to establish a UK presence. All that changes this summer, despite the Brexit gridlock.

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Helloprint runs competitions for its internal staff, each print season establishes a new theme to bring the teams together

Based in Rotterdam, the online print platform works with a network of print producers across Europe to deliver a range of products to its customers. The firm is in the process of setting up an office in Liverpool to handle key UK accounts.

Paul O’Connor, UK country director at Helloprint, says the UK market is as important as ever, despite Brexit uncertainty. “The UK is a really interesting market, it’s heavily fragmented and it’s our fastest growing market as online print continues to grow here. It's not dominated by one or two suppliers that you often see in other countries.”

Its biggest sellers, according to O’Connor, are the traditional litho products like leaflets, booklets and posters, but the firm is seeing growth in areas such as packaging, corporate gifting and clothing.

The UK is a really interesting market, it’s heavily fragmented and it’s our fastest growing market as online print continues to grow

O’Connor adds that currently 80% of the company’s UK orders are serviced by UK printers, but Helloprint is investing to grow its network of printers. He adds: “We're investing to grow our print network to provide 95%+ of the UK orders fulfilled by UK suppliers during the coming year providing security for our customer from any Brexit fallout.

“The online print market is dominated by European suppliers that could be impacted by Brexit, we've prepared for whatever the eventual outcome is and don't anticipate any issues for our customers.”

The country director adds that Helloprint expects the UK to become its largest market and anticipates sales of £20m. The company recently launched Helloprint Pro for trade customers who select the firm as a partner, offering higher discounts for loyal customers.

The print market continues to evolve at a lightning pace and customers are becoming more comfortable ordering print online

“The print market continues to evolve at a lightning pace and customers are becoming more comfortable ordering print online,” O’Connor adds. “Clients want relationships with trusted suppliers who provide an increasing product range that they can order at their convenience, if they can't do that with supplier 'A' they'll have little issue switching to supplier 'B'.

“Currently about three out of every four print orders are placed offline, but by 2022 it's anticipated that nearly half of all print orders will be placed online. At Helloprint, we're creating the Earth’s largest platform for printed products that is making ordering print easier, for everyone.”

Remaining confident in the face of Brexit, O’Connor says this uncertainty presents opportunity: “It’s an uncertain time for the print industry, this opens a lot of opportunities for both niche printers and also bigger commercial players who want to work with the Helloprint platform to sell their products to our clients.”

If you have a news story, email summer@linkpublishing.co.uk or follow us on Twitter to have your say.


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