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Industry

Increasing transparency in beer packaging

The world’s largest brewer, Anheuser-Busch InBev, has become the first company to print facts and ingredients labels on its case packaging to increase the transparency of its products, with Bud Light being the first product to feature the new information.

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Bud Light is the first beer to include ingredient information on its packaging

The shake-up in its packaging strategy is a result of increasing consumer demand for transparency in packaging. The beer manufacturer has developed the new design in line with its ‘Market Maturity Model’ in which the company says it “predicts the evolution of a market and anticipates market dynamics from more mature markets.”

Featuring large black and white text, the packaging lists information including the ingredients, serving facts, and nutritional information such as total fat, total carb, and the percentage of protein.

While ingredient labels are not required, consumers deserve to know more about their beer

Commenting on the new packaging, Andy Goeler, vice president of marketing at Bud Light says: “While ingredient labels are not required, consumers deserve to know more about their beer. We brew Bud Light with the finest ingredients and we’re happy to proudly display them on our packaging.

“When people walk through a store, they are used to seeing ingredient labels on products in every aisle – except for the beer, wine and spirits aisles. As the lead brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter.


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