Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter


Increasing transparency in beer packaging

The world’s largest brewer, Anheuser-Busch InBev, has become the first company to print facts and ingredients labels on its case packaging to increase the transparency of its products, with Bud Light being the first product to feature the new information.

Article picture

Bud Light is the first beer to include ingredient information on its packaging

The shake-up in its packaging strategy is a result of increasing consumer demand for transparency in packaging. The beer manufacturer has developed the new design in line with its ‘Market Maturity Model’ in which the company says it “predicts the evolution of a market and anticipates market dynamics from more mature markets.”

Featuring large black and white text, the packaging lists information including the ingredients, serving facts, and nutritional information such as total fat, total carb, and the percentage of protein.

While ingredient labels are not required, consumers deserve to know more about their beer

Commenting on the new packaging, Andy Goeler, vice president of marketing at Bud Light says: “While ingredient labels are not required, consumers deserve to know more about their beer. We brew Bud Light with the finest ingredients and we’re happy to proudly display them on our packaging.

“When people walk through a store, they are used to seeing ingredient labels on products in every aisle – except for the beer, wine and spirits aisles. As the lead brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter.

Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:


or create your very own Print Monthly account  to join in with the conversation.

Top Right advert image
Top Right advert image

Poll Vote

Which sector do you see continuing growth in 2019?

Top Right advert image