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Fujifilm’s Acuity printers scoop Red Dot awards

Fujifilm has announced that its new Acuity Prime and Acuity Ultra R2 wide-format printers have each won Red Dot 2021 design awards.

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Fujifilm’s Acuity Ultra R2 impressed the Red Dot jury with its various technical features

A specialist jury appointed by the international Red Dot association praised the Acuity Prime, describing it as “user-friendly” with “impressive efficiency and performance”.

The jury also said the super wide-format Acuity Ultra R2 “impressed with technical features and a design which elegantly places the quality of its products centre stage”.

Reflecting on the news, Kevin Jenner, European marketing manager at Fujifilm speciality ink systems, comments: “We’re delighted to see these new products recognised with Red Dot awards for product design. 

We’re delighted to see these new products recognised with Red Dot awards for product design

“In completely redesigning our Acuity range over the past few years, we created a new blueprint for wide-format, and we have put a huge amount of investment and imagination into every aspect of the design.

“By listening carefully to our customers’ needs and by bringing in industrial design specialists to work with our own Fujifilm Design Centre in Tokyo, we’ve created a range that offers exceptional price/performance, redefining print ROI whilst resetting the expectations around ease-of-use.  

“The range brings new meaning to the value and versatility of these types of printers, as well as looking elegant and stylish. Exceptional design is critical to achieving these objectives and we’re very pleased to see these products get the recognition they deserve.”

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