Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

Wide-format

The Times reinforces commitment to readers

Britain’s oldest national newspaper, The Times, has once again outlined its commitment to providing accurate and helpful information during confusing political times.

Article picture

The titles have reinstated their commitment to their readers

Created by News UK’s in-house agency, Pulse Creative London, Westminster Station has been transformed into a jungle as The Times and The Sunday Times rolls out the second stage of its Politics. Tamed campaign.

Renamed ‘Westminster Jungle’, the station now has leaves and vines draped round the entrance and graphics of a gorilla – the campaign’s main character – adorning the walls of the platforms.

The first stage of the campaign portrayed politicians as animals in Westminster zoo, and is described as reflecting “the increasingly raucous state of politics, breaking out of the confines of a zoo, into the wilderness of the jungle”.

The newspapers say they have chosen to make this statement as a bid to reinforce their commitment to keep readers well informed in “confusing times”.

Reflecting the mood of the nation in a refreshing way we want to reach out to audiences and reassure them that The Times and The Sunday Times are here to guide them through

Ticket barriers have also been decorated with the lion and unicorn which feature in The Times’ masthead.

Lynne Fraser, head of brand and campaigns at The Times and The Sunday Times says: “This activity has taken our political animals out of the zoo and into the jungles: something that we feel represents the shift in the political landscape since we launched the campaign six months ago.

“Reflecting the mood of the nation in a refreshing way we want to reach out to audiences and reassure them that The Times and The Sunday Times are here to guide them through.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Print Monthly account  to join in with the conversation.


Top Right advert image
Top Right advert image

Poll Vote

Which sector do you see continuing growth in 2019?

Top Right advert image