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Emporio Armani pushes the boundaries of marketing

A billboard advertisement, which features a woman literally stepping out of the background, is an indication of the growing relationship between 3D printing and out-of-home (OOH) advertisement.

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Emporio Armani uses 3D printing capabilities to push the boundaries of its marketing

Fashion-forward luxury creative brand Emporio Armani is behind the design, which was brought to life by Colorzenith and its large-format Massivit 3D printer.

The advertisement celebrates the launch of newly released Emporio Armani trainers and features an enormous 3D printed version of the shoe coming out from the 78.74ft by 45.93ft board.

The 3D printed trainer measures in at 6.22ft by 3.2ft by 1.64ft and weight 20kg. Using its Massivit 3D large-format printer, Colorzenith was able to produce the shoe in just 19 hours, finishing it off with polyurethane paint.

We are delighted we have been able to help Emporio Armani create such a show-stopping piece

“We are delighted we have been able to help Emporio Armani create such a show-stopping piece,” says Aldo Neri, chief executive officer of Colorzenith. “It brings the trainers to life in a dynamic and engaging way that creates excitement. It adds another dimension to advertising and captures the attention of consumers.”

Massivit 3D’s printing technologies enable the creation of super-size advertising, promotional and other marketing-oriented 3D printed sign and display projects for a large range of sectors including retail, events and exhibitions, entertainment and architecture.

The shoes were printed on a Massivit 3D large-format printer and finished off with polyurethane paint

The company’s proprietary Gel Dispensing Printing (GDP) technology leverages the company’s unique, instantly-curing printing gel Dimengel to quickly and cost-effectively produce lightweight, hollow 3D printed models up to 6ft high.

Passionate about the potential of 3D printing in these sectors, Massivit 3D solutions is empowering established print shops like Colorzenith to produce “extraordinary new applications.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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