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Presses

Kingsline bolsters firepower with Ricoh Pro C7200

Digital print and marketing services provider Kingsline has invested in a new Ricoh Pro C7200 in order to help strengthen its digital capabilities.

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Kingsline says the new Ricoh machine has bolstered its digital capabilities

Despite the pandemic leading to a 20% reduction in work, Kingsline used the opportunity to re-invest in the company and its capabilities.

Since being installed, the new Ricoh machine has allowed the company to increase its work with a leading UK charity, as well as help it to remain competitive and win new business – all with a focus on direct mail marketing. 

“The effects of Covid-19 have, in part, been a catalyst for our re-investment with Ricoh,” Kingsline director David Saunders says, adding: “Like many printing companies, we’ve spent time considering what we do and how we do it. 

“As a result, now feels like the right time to make investments that will benefit our clients. 

Our re-investment will enable us to stay competitive in the marketplace, especially considering the shifting customer needs since the start of the pandemic

“Our re-investment will enable us to stay competitive in the marketplace, especially considering the shifting customer needs since the start of the pandemic. 

“The Pro C7200 delivers an incredible quality that supports colour and brand consistency for our clients. What’s more, the technology allows us to produce a high-quality print at an affordable cost, which helps to support us during difficult times.”

Simon Isaacs, national sales director at Ricoh, adds: “I’m delighted to see Kingsline go from strength to strength, with an investment that helps drive their business forward to better support their customers. 

“We’re aligned in our thinking that the best way to future-proof your print business is to be bold and invest in the right areas. The pandemic has, in many ways, highlighted the power of print and as an industry we have to work together for a brighter future.”

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