Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

Presses

MPS beta tests Heidelberg’s Primefire 106

Multi Packaging Solutions (MPS) has agreed a deal to pilot Heidelberg’s Primefire 106, a next generation of digital printer that the manufacturer says is well suited to production in the or the expanding packaging market.

Article picture

Packaging breakthrough: Heidelberg’s Primefire 106 is being piloted by Multi Packaging Solutions (MPS) at Obersulm in Germany

Heidelberger Druckmaschinen AG’s Primefire 106 is a seven-colour digital inkjet press that offers advantages in speed, accuracy and flexibility in the carton packaging markets due to its ability to turn out the increasing small order work. 

MPS, based in Obersulm, Germany, prints a variety of packaging for markets such as beauty, health and medical, as well as merchandising items for the film, television and music industries.

Steffen Schnizer of Obersulm comments: “The Heidelberg Primefire is a significant step forward in terms of digital print technology and will greatly enhance our carton offer. More of our customers want the flexibility of digitally printed cartons but naturally don’t want to compromise their brand with an inferior product. 

“The quality of print, strength of colour and flexibility will allow customers the benefit of managing their carton requirements more effectively.”

The Heidelberg Primefire is a significant step forward in terms of digital print technology and will greatly enhance our carton offer

The new press is supported by finishing equipment that ensures shorter lead times and faster turn-around for jobs. The seven-colour ink system is also able to tackle the high print resolution and complex packaging commonplace in areas such as beauty products, personal care, hair-colourants, fragrance and cosmetics.

Schnizer continues: “Fast, creative changes to the brand and product appearance are crucial to sales success. That’s why we offer customers high-quality, flexible and variable or personalized packaging solutions that will enable them to tap into additional business potential and set themselves apart from their competition. 

“The Heidelberg Primefire 106 press is reliable and can be readily integrated into our existing workflow.”

MPS Obersulm, a supplier of folding cartons to various markets, has won awards for its innovations in the design and printing of the packages. The company says it is now one of the best equipped carton factories in Europe for premium packaging, adding that this will be enhanced by the arrival of the Primefire 106. 

Printing on demand with Primefire 106 can streamline supply chain processes and reduce inventory costs

In a statement, MPS adds: “Printing on demand with Primefire 106 can streamline supply chain processes and reduce inventory costs. In addition, the seven-color inkjet system with Heidelberg Multicolor technology covers up to 95 percent of the Pantone colour space, resulting in time and cost reduction when producing jobs including special colours. 

“Water-based inkjet printing meets strict environmental and recycling requirements and therefore also permits food-safe production.”

Marc Schnizer from the company adds: “At the same time, Heidelberg Primefire offers water-based inkjet printing that meets strict environmental and recycling requirements and therefore also permits food-safe production for our confectionery customers.”

MPS linking up with Heildelberg and its packaging press makes sense for both firms, with packaging seen as growth area for printing in the next decade.


Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Print Monthly account  to join in with the conversation.