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Coloreel names Bäck as new CEO

Textile innovation brand Coloreel has appointed Torbjörn Bäck as its new chief executive to support its international growth strategies.

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Torbjörn Bäck previously worked for IBM, Camfil Northern Europe and Nederman

Bäck will replace Mattias Nordin, who will move into the new role of senior vice president of business development at the company.

Bäck joins from international manufacturing group Camfil Northern Europe, where he had been serving as president.

Prior to this, he was senior vice president for Nederman in Asia Pacific and previously held a number of other senior roles in sales and marketing, and product management, including a spell at IBM.

“I am very excited to join Coloreel; our strong offering for high-quality digital dyeing of textile thread on-demand will fundamentally change the textile and embroidery industry,” Bäck says.

The fact that our products enables sustainable and stunning fashion and apparel details makes me proud and excited about the journey ahead

“I look forward to work with the entire organisation and our partners to execute on the strategy and to grow Coloreel. The fact that our products enables sustainable and stunning fashion and apparel details makes me proud and excited about the journey ahead.”

Coloreel chairman Anders Persson adds: “After a thorough search process, we are pleased that Torbjörn has agreed to join Coloreel. Torbjörn is a highly experienced and trusted senior leader with strong international experience. 

“The board and I are convinced that Torbjörn is the right person to lead Coloreel to the next level of our scale up and international expansion.”

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