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Coloreel hands senior sales role to Öquist

Swedish textile innovation brand Coloreel has announced the appointment of Sven Öquist as its new vice president of sales to help drive further interest in its technologies.

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Sven Öquist previously worked for Polestar

Öquist joins Coloreel with a remit to raise awareness of Coloreel’s pioneering technology that it says enables high-quality digital dyeing of textile thread on-demand.

Öquist previously worked in the same role for Polestar.

“Getting the opportunity to enter such a news-thirsty market is very exciting,” Öquist says, adding: “Coloreel's product will fundamentally change the industry. 

“My job now will be to build on, strengthen and develop the sales organization with the goal of scaling up the company. The product has a unique patent foundation that gives me the opportunity to do this in the right way.”

Coloreel chief executive Mattias Nordin adds: “Sven Öquist is perfect for the role of vice president sales with his previous experience of driving up sales volumes and developing sales organisations both in Sweden and internationally.”

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