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Studio Small wins best design for look book

Studio Small won best overall in the design category at the 2018 Antalis Review Awards, for its work on a look book brochure for a Scottish cashmere company.

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Begg & Co’s look book: the overall winner of the design category

Begg & Co, based in Ayrshire, has been weaving bespoke scarves, wraps and stoles in Scotland since the 1800s. The company tasked Studio Small with creating a showcase of their collection that reflected the timelessness and quality of the brand.

Guy Marshall at Studio Small says: “The brief from Begg & Co was to create a look book that was very informative, yet looked stylish and matched their reputation as a high end manufacturer. They wanted the information in the look book to be easily understood, and a central part of it was their stunning product photography, where the pieces really spoke for themselves.”

The look book was printed by PUSH London on Olin Rough High White from Antalis – a highly tactile paper due to its rough feel – which is coincidentally manufactured in Scotland. 

Studio Small used Olin Rough from Antalis

“The role of the substrate is often underestimated in design, but it in fact plays a central part of the whole creative process and the quality of the substrate can make or break a design,” adds Marshall. “With a large amount of photography, as well as the requirement for a material that felt luxurious, to match the high standard of Begg & Co’s products, we had to take a considered approach to the paper selection from the get-go.”

Marshall continues: “We tried a lot of different colour swatch printing on the Olin Rough, and we found it had great printability for all the colours we were using and dealt especially well with photography – a core aspect of our design.

The role of the substrate is often underestimated in design, but it in fact plays a central part of the whole creative process

“Begg & Co have a strong heritage and are proudly a Scottish business; with this in mind, we encouraged them to use products manufactured in Scotland to support Scottish manufacturers like themselves. This made our decision to opt for the Olin Rough, which is manufactured in Aberdeen, an easy one.”

Katie Farr, head of marketing for Antalis, says: “We supply hundreds of different types of substrates to the print sector, each with different qualities and ideal end uses - the opportunities to be creative with substrate are limitless.

"Not only did the chosen substrate have all the specification requirements for the book, but being manufactured in Scotland further cemented Begg & Co’s heritage within this small, but significant, look book.”

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