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Antalis backs new talent drive with D&AD link-up

Antalis has issued a call for students, graduates, and other young creatives to get involved with this year’s D&AD New Blood Awards 2018 to showcase their work to the wider industry.

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The D&AD Awards are open to aspiring creatives aged between 18 and 24

An annual event, the awards invite applicants to respond to a creative brief set by an industry leader, with winners going on to receive international exposure and potential employment opportunities.

Antalis will serve as a partner of this year’s awards and worked with D&AD to create a brief entitled ‘Let’s get physical: Conquer digital dominance with a creative paper experience’.

Katie Farr, head of marketing, print and visual communications for Antalis, says: “The D&AD New Blood Awards have been designed with new creatives in mind to help identify, showcase, and nurture emerging creative talent. 

“It is important to Antalis to support the next generation of talent and it is for this reason we wanted to partner the awards, as we believe they provide a genuine opportunity for participants to gain valuable experience and potentially a foot in the door to the creative industry.”

The D&AD New Blood Awards have been designed with new creatives in mind to help identify, showcase, and nurture emerging creative talent

Paul Drake, foundation director for the D&AD New Blood Awards 2018, adds: “The competition provides an essential connection between design, advertising, commerce, and education, and offers real world experience of what responding to a creative brief entails. 

“Crucially, winning work will be promoted to the industry to bolster employment opportunities and there is even the potential for successful briefs to be developed between the entrant and our partner companies. 

“It’s a win-win scenario and it’s for this reason the awards have proved to be so popular.”


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