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Arjowiggins and Antalis proud of Ling Ling project

Last week, a wonderfully bright book landed on my desk, and immediately caught my eye. I had been given Ling Ling, the new campaign from Arjowiggins and Antalis to showcase all of the possibilities of recycled paper.

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There are ten different covers for the Ling Ling book, and five different spines. The books were printed using Cyclus Offset 140gsm for the pages, and the front covers are 350gsm

In this colourful printed book, designed by North, there are pictures and one or two words blown up on the page to represent the launch of Hakkasan Group’s Ling Ling bar. There were ten different vibrant covers, and the book was printed on Antalis’ Cyclus Offset paper.

Jeremy Coysten from North Design, comments: “For the original print run for Ling Ling, we used a high-gloss laminated cover to achieve a high-end fashion magazine feel, with Cyclus Offset selected for the inside because of its remarkable print performance which allowed us to keep the richness and colour really punchy.

This is an exceptionally well designed and printed book that truly reflects the character of the brand and how it appeals to its core audience

“The challenge was applying binding tapes to the spine as the glue wasn’t sticking to the gloss lamination so the printer had to sand back the gloss laminate by hand. To overcome the problem for this longer print run we used Digigreen (from Antalis) gloss for the cover.”

Angela Devorchik, operational marketing manager for Arjowiggins, comments: “We are thrilled to have the opportunity to re-print the award-winning Ling Ling book, and are very proud of the performance of Cyclus Offset in such a demanding colour print project. We’re excited to share the re-printed book with printing and design experts, and to demonstrate the stunning results achieved when using recycled materials in vibrant and colourful printing.”

Antalis marketing manager, Mike Bennett, concludes: “This is an exceptionally well designed and printed book that truly reflects the character of the brand and how it appeals to its core audience. We’re really pleased with the role our paper plays in achieving the overall quality of the printed product.”

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