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Luxurious print with Fortnum and Mason

Iconic retailer Fortnum and Mason worked in partnership with independent can-maker William Say & Co and Fujifilm to produce a special, bespoke short run of printed tins.

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The promotional tins, with their colourful printed designs, created an impactful Christmas display at Fortnum and Mason

Using a demo Acuity B1 inkjet printer at Fujifilm’s Broadstairs site, P Wilkinson Containers, William Say’s sister company that has provided cans and plastics tubs to Fujifilm for its inks, digitally printed high-quality metal sheets required for the job.

Making the project even more special, William Say manufactured the tins using solar power at its Bermondsey factory, close to the product’s final retail destination at Fortnum and Mason.

“With this project, we’ve combined both heritage and innovation as these large promotional tins, which stand at 50cm tall, are the first in the UK to utilise Fujifilm’s breakthrough digital printing technology,” William Say’s marketing and sales director Stuart Wilkinson says.

“And to be able to create these within such a short timeframe opens up a whole host of new creative possibilities for can-makers.”

To be able to create these within such a short timeframe opens up a whole host of new creative possibilities for can-makers

Kevin Jenner, business manager, commercial, Fujifilm Speciality Ink Systems adds: “Thanks to Fujifilm’s extensive R&D and nearly two decades of pioneering inkjet technology in the graphic arts industry, Fujifilm is in an unrivalled position to offer can-makers and metal decoration printers the means to stay ahead of market trends towards bespoke short runs of high end work.

“The Acuity B1 provides the enabling technology for metal decoration printers to add tremendous value to their clients’ businesses as well as enhancing their own credibility and reputation.”

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