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Dating app forays into print with magazine

Bumble, a dating platform that allows women to make the first move, has announced the launch of a new magazine in partnership with Hearst Magazines called Bumble Mag.

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Bumble enters print with new lifestyle magazine

Bumble is the latest digital platform to make the move into print with a lifestyle publication, with the first edition featuring fashion entrepreneur, model and Bumble user Lauren Chan on the cover.

"Our users have long sought out our content, and told us they wanted more: more stories, more advice, and more real-talk about dating, careers, friendship, wellness, and life in general,” says Bumble editorial director, Clare O’Connor.

“Our community of more than 50 million users is at the heart of everything we do, and we’re thrilled to have one of our users grace the first cover of Bumble Mag,” O’Connor adds. “We’re excited to expand our content offering, and Hearst Magazines has been the ideal partner for our first foray into print.”
In collaboration with HearstMade, the media company’s branded content studio, this special 100-page issue serves as an extension to Bumble’s digital platform – similar to that of Buzzfeed’s print publication that was handed out for free in New York last month.

HearstMade is changing the face of custom publishing with hyper-targeted content that reflects the brand’s ethos in the most authentic way

“Bumble is at the forefront of inspiring women to make connections and take initiative in all aspects of their lives with its positive message of empowerment,” says HearstMade editorial director, Brett Hill.

“The magazine is a perfect example of how HearstMade is changing the face of custom publishing with hyper-targeted content that reflects the brand’s ethos in the most authentic way.”

At present, the free magazine will be distributed by Bumble’s field teams in the US, Canada, Australia and the UK, but only app users in the US will be able to request a print copy via the app themselves.

Curated content features in the magazine, covering trends and topics generated from the Bumble community via social media, celebrity interviews, features, expert advice and product guides.

Bumble is the latest in a line of digitally based companies moving into producing printed publications, joining Airbnb’s Airbnb Magazine, Facebook’s Grow, and fashion retailer ASOS.com’s ASOS Magazine (short for As Seen On Screen) which is now the UK’s most widely-read quarterly fashion magazine.

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