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Konica Minolta latest to withdraw from Drupa

Konica Minolta has become the latest leading print brand to announce that it will no longer exhibit at the rearranged Drupa 2021 exhibition, saying it will instead pursue “new, tailored formats of engaging with its customer base”.

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Konica Minolta is a regular exhibitor at Drupa

The manufacturer is a regular exhibitor at Drupa, but due to concerns about the situation regarding novel coronavirus (Covid-19), will not appear at next year’s event.

Speaking about the move, Olaf Lorenz, general manager international marketing division at Konica Minolta Business Solutions Europe, says that exhibiting at any event at present is not feasible for the manufacturer as “are too unpredictable”.

“We very much still believe in the power of personal relationships and of course the power of seeing our portfolio and touching the print products from our presses and are evaluating the potential combinations of virtual and real-life concepts,” Lorenz says.

“However, exhibiting at Drupa or any other trade fair at the moment makes no sense to us during the current world uncertainty. Our highest priority is always to make sure that our colleagues, customers and all their families stay safe and healthy.

“And while the coronavirus pandemic continues to disrupt on a global basis, we have taken a decision to withdraw our physical presence from Drupa, as well as other shows for the foreseeable future.”

However, exhibiting at Drupa or any other trade fair at the moment makes no sense to us during the current world uncertainty

In place of Drupa, Konica Minolta has rolled out a range of new digital initiatives, such as a virtual showroom that offers virtual live demonstrations.

“Our utmost goal has been and always will be to help shape ideas for our customers in a partnership approach – no matter the ‘communication channel’, whether face to face or virtually,” Lorenz says.

“We are fully convinced that print will endure as a communications medium even with the perceived threats from digital, mobile and virtual channels, which many people thought had signalled the death-knell for our medium.”

Konica Minolta joins the likes of Ricoh, Canon, HP, Kodak, Fujifilm, EFI, Heidelberg, Xerox, Manroland, Zecher, Screen and Bobst in withdrawing from Drupa 2021.

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