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Industry

Argos to end printing of catalogues

Retailer Argos has announced that after 47 years of consecutive publishing, it will no longer print its iconic catalogues.

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The Argos printed catalogue was regarded as the go-to source for children selecting Christmas presents

Since opening its first store back in 1973, Argos has printed 93 editions of its catalogue, amounting to more than one billion total copies.

However, the printed catalogue, which played a huge role in several generations of children picking their Christmas and birthday presents, will no longer be produced.

Argos has instead shifted its focus to being a multi-channel retailer, as it also has its own mobile app and website, where customers can browse its entire range at home or while on the move. In-store printed catalogues will also be replaced by digital touch screens.

However, Argos will retain an element of print, as the retailer confirmed it will continue to print its ‘Christmas Gift Guide’ and distribute this at all stores.

Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers, both in-store and online

Mark Given, chief marketing officer at Sainsbury’s, which now owns Argos, says: “Over the decades the Argos catalogue has charted the nation’s changing tastes and trends in everything from must-have toys to the latest gadgets and devices.

“Today, popular products include wireless earphones, gaming consoles and lots and lots of LEGO. In 1973, when the catalogue launched it was point-and-shoot cameras and space-hoppers.

“Just as our customers’ tastes have changed over the years, so have their shopping habits. We’re seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers.

“Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers, both in-store and online.”

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