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Industry

Heidelberg withdraws from Drupa 2021

Print technology giant Heidelberg has announced that it will not exhibit at Drupa 2021, citing ongoing uncertainty over the novel coronavirus (Covid-19) crisis.

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Heidelberg will not exhibit at any international trade fairs in 2021

Heidelberg is traditionally one of the largest exhibitors at the global event, often taking its own hall – or halls – to showcase its solutions to visitors from around the world.

However, the rearranged Drupa 2021 – moved from this year due to the Covid-19 pandemic – will run without Heidelberg’s historically huge presence.

Heidelberg will also not take part in any other international trade fairs next year, and will instead switch its focus to more local and digital events.

“Covid-19 has accelerated the move towards digital and local events; although there is no way of knowing what the impact of corona will be next year, Heidelberg has to make a decision now,” Heidelberg says.

“So the company has decided to not participate in international trade fairs next year and will thus not be taking part in Drupa.

In 2021, Drupa will be a very different event – global travel restrictions and hygiene regulations mean significantly fewer visitors and constraints on communication

“In 2021, Drupa will be a very different event – global travel restrictions and hygiene regulations mean significantly fewer visitors and constraints on communication.

“Traditional international trade fairs with busy booths and halls will very probably be difficult to implement and will likely lose their status as global meet-up events for customers and manufacturers.

“As a long-time partner to Drupa, Heidelberg will be happy to continue to offer its experience when it comes to bringing future trade fair concepts into line with new digital possibilities and customer requirements.”

Heidelberg becomes the latest leading name to withdraw from the rearranged Drupa event, joining Xerox and Bobst in announcing they will not attend.

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