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Industry

Collaborating to raise funds

Connections by The Specialist Works, Denmaur Paper Media and Go Inspire Group have partnered with the National Emergencies Trust during the coronavirus pandemic.

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Businesses have donated space within their packages to include the inserts that will drive online donations for the National Emergencies Trust

The aim of the collaboration is to raise funds for those affected by COVID-19 by including inserts into deliveries sent out to households across the country, in order to drive online donations. The partnership will see 1.5 million inserts delivered through the parcel drop offs, with brands donating space within their parcels to accommodate the inserts. Bloom and Wild, Hello Fresh, Debenhams and Toucan Box are just a few of the businesses involved.

“It’s important that those who can help when needed step up and do so. I’m delighted to say, with the help and support of Burgo’s Ardennes mill, we have been able to supply sustainable paper required for this important project,” comments Mike Gee, chief executive officer of Denmaur, adding: “I have enormous respect for everyone involved, who have devoted their resources free of charge to make this happen. This collaborative effort is an exemplary demonstration of how paper, print and media continue to provide a highly relevant platform for communications.”

It’s important that those who can help when needed step up and do so

Media planning, buying and distribution have been donated by the e-commerce and inserts sampling arm of The Specialist Works, Connections, while Denmaur Paper donated eight tonnes of 150gm2 gloss paper to the campaign. Print production has been donated by the Eclipse arm of the Go Inspire Group.

Parry Jones, chief operating officer, The Specialist Works, says: “It’s in the worst times that you see the best in people and we are hugely grateful to our partners in helping us deliver this vital campaign which we hope will raise much-needed financial help for those worst hit by the impact of COVID-19.

“In our Connections business, we have a unique way of getting a message directly into the hands and homes of millions of people across the country, and we really hope this campaign makes a difference.”

It’s in the worst times that you see the best in people and we are hugely grateful to our partners in helping us deliver this vital campaign

The idea was born and implemented within seven days, helping to drive donations for the National Emergencies Trust, which is an independent body that works with local charities to help distribute financial aid during domestic disasters.

Patrick Headley, chief executive officer of Go Inspire Group, adds: “We all need to do what’s in our power to promote aid for those who need it most at this time. We can connect with people by putting a physical message directly into their hands. The fact that print is a media that does get read, not only by the immediate recipient but those sharing the same household, means that we hope this will raise a considerable sum of much-needed cash for such a worthwhile cause.”



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