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Industry

Print Show the perfect platform for Premier Paper

Premier Paper Group has signed up to exhibit at its sixth consecutive Print Show, opting for two stands at the 2020 event as it seeks to maximise its presence at the NEC.

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Brad Goldsmith, marketing executive at Premier Paper Group, says being part of The Print Show since 2015 has been an “awesome experience”

Premier Paper Group has signed up to exhibit at its sixth consecutive Print Show, opting for two stands at the 2020 event as it seeks to maximise its presence at the NEC.

The leading independent paper merchant will use its two stands to showcase its latest offerings to the market, with ongoing developments planned in both its display graphics and digital product portfolios.

Speaking about the decision to re-commit, marketing executive Brad Goldsmith says that The Print Show has been an “awesome experience” to have been a part of that for the last five years.

“We have increased our profile at The Print Show each year, whether it’s a larger stand than the previous year, more on-stand activity, off-stand promotions and sponsorship, we have always looked for new ways to generate interest and gain value; not just for ourselves but for the show as well,” Goldsmith says.

The Print Show and The Sign Show are two excellently organised events with a diverse line-up of exhibitors

“The idea of having two adjacent stands originated a number of years ago within Premier’s marketing team and a conceptual piece that we’d put together, at the time we decided against the other idea but kept it to one side with a view to return to it one day.”

Goldsmith says one of the key influences on revisiting this ‘two stand plan’ for 2020 is the addition of The Sign Show, which will run alongside The Print Show 2020. By having two stands, Goldsmith says Premier Paper aims to dedicate one stand to each event.

“The Print Show and The Sign Show are two excellently organised events with a diverse line-up of exhibitors; providing a platform for the print industry to meet and discuss some of the latest product developments in the industry and we’re very proud to be a part of that,” he says.

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