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Industry

New dawn for personalised print

Personalisation in print has been a key growth area for a number of years, with many business capitalising on the trend by introducing new products to the market.

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Photographers capture the sunrise at various beach locations across the South West

One such company is ‘The Day That’, which allows customers to access images of the sunrise on every morning from the present day right back to Midsummer’s Day of 2005.

Each morning, a professional photographer heads to one of several beaches in the West Country, capturing the moment that the sun rises. These images are then uploaded to the company’s website, with customers able to search for their special day and order prints of the photograph.

“We are the only photographers in the UK to do this,” director Doug Newman says, adding: “We’re totally unique and provide something of a historic archive; we are curators of our own dawn art.

“However, it’s also providing a promise for The Day That will be as we can pretty much guarantee that on any given day in the future, we will have captured that breaking light on the very day itself. It’s exciting, thought-provoking and an extra special gift for that special someone.”

We’re totally unique and provide something of a historic archive; we are curators of our own dawn art

Such has been the success of the business that The Day That, which is based in Topsham near Exeter, has served over 12,000 customers, including a number of famous names such as Sir Elton John and Spice Girl Emma Bunton.

“We believe our product is the ‘ultimate’ in personalisation,” Newman comments, adding: “We offer an emotive, unique product that can be relevant to anyone’s special day, be it their birthday, wedding day or simply the day they decided to change something in their lives.

“Customers can personalise each photograph with the very sentiment that they wish to add. It can simply be a reference to the date or add something special such as a proverb, poem or motto. We’ve had many different personalisation examples, each of which add that special message to each and every order.

“There are lots of exciting plans in the pipeline in order for The Day That to reach a wider audience. We have broader plans into various commercial arenas as well as widening the concept to ensure we stay relevant and accessible to all.”

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