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Industry

Epson goes back to school

September is a month of autumnal changes and the feeling of a fresh start. It also marks a time when students embark on their new terms of school and university.

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The Epson EcoTank offers students savings on expensive ink cartridges prices

In line with this, Epson is recommending its cartridge-free Epson EcoTank printer to help students avoid expensive ink and printing costs.

The print firm recently commissioned research which found that students can spend as much as £1,000 on cartridge printer ink over a three-year degree.

According to its findings, the UK believes alcohol to be students’ most prioritised purchase, with essential items such as food and rent close behind. However, Epson says many underestimate the cost of university equipment such as ink cartridges and printing fees.

“Students often associate cheap purchases as the most suitable purchases for them, and while it’s easy to get woo’d into buying a cheap printer at the beginning of your three or four-year university career, this is likely to cost you a lot more money in the long run in order to replenish it with printer ink cartridges every time you run out of ink,” comments Charlie de la Haye, communications manager at Epson UK.

...while it’s easy to get woo’d into buying a cheap printer at the beginning of your three or four-year university career, this is likely to cost you a lot more money in the long run

According to the findings, 23% of respondents are aware that students struggle to pay bills due to spending too much on printing ink. Despite already feeling that they spend a significant amount, many weren’t sure just how high these costs can be. Over a quarter of those surveyed believe that printing a 200-page dissertation with colour costs under £5, when the reality can be costs of up to £35.

Whilst the Epson EcoTank comes with a larger upfront cost compared to other printers on the market, it offers cartridge-free printing as it comes with 88 cartridges worth of printing ink. This is estimated to provide enough ink to print 14,000 pages.

De la Haye adds: “Spending money on printer ink cartridges shouldn’t be a concern for students during their university career, and an EcoTank is one way to ensure that printing won’t be one of the financial pitfalls that students may fall into.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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