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Industry

Digital print to displace analogue

A new report by Smithers Pira has revealed that whilst the global print market is “shrinking” in volume, it still appears to be growing in value. However, digital print is predicted to displace analogue.

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Digital print currently accounts for 17.4% of the total print market output

The Future of Digital vs Offset Printing to 2024 evaluates the main factors affecting demand for offset litho and digital whilst exploring the role of print and how this is changing.

“Digital print, and especially inkjet, is an increasingly important and valuable part of the overall print market. Accounting for 13.5% of the total market output in 2014, this has risen to 17.4% in 2019,” the report says.

It continues: “As it has done so it has displaced and taken work from offset litho and other existing analogue print process. Technical innovations and a shift in market demands will further support this trend through to 2024, pushing digital’s share to 21.1%.”

Many different factors are shaping demand across the print industry, and print supply chain participants have a variety of options to draw on when determining how best to meet changing demand patterns

The report predicts a digital colonisation of new key markets such as packaging, as well as an increase in competitiveness of longer runs and the introduction of a new generation of high throughput machinery.

“Many different factors are shaping demand across the print industry, and print supply chain participants have a variety of options to draw on when determining how best to meet changing demand patterns,” the report continues.

The main factors listed as affecting demand for offset litho and digital include changes in the way consumers and businesses access information; the adoption of on-demand and ‘just-in-time’ models; and a rise in sustainability and environmental profiles.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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