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Industry

Flybraries: taking reading to new heights

Amidst recent reports that UK libraries are in danger of becoming obsolete, and the rise in e-readers and their potential to overshadow traditional printed books, easyJet has launched a campaign to get more children reading this summer holidays.

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Katie Piper launched the campaign at London Luton Airport with a book reading

The airline has partnered with the National Literacy Trust and HarperCollins Children’s Books to bring over 60,000 books onboard 300 of its planes across the summer months, as thousands of families embark on trips abroad.

As part of the ‘Flybraries’ campaign, five titles published by HarperCollins Children’s Books will be placed in the seat pockets to be read during the flight.

The titles include Dinosaur Juniors by Rob Biddulph; Mog and Bunny by Judith Kerr; Paddington Abroad by Michael Bond; The Boy Who Could Do What He Liked by David Baddiel; and Geek Girl by Holly Smale – all of which are available in seven European languages.

Parents play an important role in getting their children excited about reading and its great to see that over half of British parents plan to share stories with their children this summer

The idea for the initiative stemmed from research commissioned by easyJet which found that 90% of children enjoy being read aloud to by their mum or dad. Child respondents also revealed that they would be happy to swap 30 minutes of watching TV with reading a book.

Speaking to the Independent, Jonathan Douglas, director of the National Literacy Trust says: “Reading books is a great way to widen horizons and set children on the path to a successful future. Parents play an important role in getting their children excited about reading and its great to see that over half of British parents plan to share stories with their children this summer.”

Katie Piper and author Rob Biddulph launched the initiative at London Luton Airport with a book reading and book signing.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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