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Industry

Exploring the possibilities of personalisation

According to research conducted by Technavio, the global personalised gifts market is expected to reach $31.63bn (£24.9bn) by 2021.

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Printster has added the personalised flip-flops in response to customer demand

Whilst personalised greetings cards aren’t a new trend, more and more printers are experimenting with the potential of personalisation.

From personal messages printed onto cookies, a cushion with a family portrait printed onto it, to wrapping paper with your pet’s face all over it, personalisation is a market that all generations of consumers will benefit from.

Bristol-based Printster is one company which regularly seeks to capitalise on this personalised print revolution.

Having recently added to its existing range of colourful socks in time for Father’s Day (June 16th), the 10-strong team has now added a range of personalised flip-flops for the summer season.

We are focusing our efforts much more on personalised socks, gift wrap and now flip-flops, providing a wider range of colours and designs ideal for a plethora of occasions

Just like its In Your Face gift wrap, customers can personalise their flip-flops in just a few clicks online adding the face of their choice to the printed insole.

“The flip-flop season is officially here and we have introduced the personalised flip-flops in response to customer demand,” explains Ben Williamson, managing director of Printster.

“We are focusing our efforts much more on personalised socks, gift wrap and now flip-flops, providing a wider range of colours and designs ideal for a plethora of occasions.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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