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Industry

Young people create spike in business card sales

With personalisation and custom printing having grown in popularity in recent years, instantprint has experienced a 195% increase in business card sales in the last five years, with young people heading the surge.

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Following this market growth, instantprint must produce six business cards every second to keep on top of orders

Due to a spike in the use of digital social media channels such as LinkedIn, Twitter and Instagram, business card sales experienced a significant drop. However, instantprint has revealed that in 2018 a resurgence occurred with one in ten business cards being purchased by 18-24-year olds.

“It’s equally great as it is surprising that the business card is thriving in this digital era, but we think the rise in business card popularity is down to the pride young entrepreneurs have for setting up their own businesses,” comments Jon Constantine-Smith, head of instantprint.

In line with an increased demand for originality, personalisation, and customisation, instantprint has experienced ‘the re-introduction of paper into the digital world’, with bold new techniques and trends emerging in place of the traditional 3.5 x 2in cards.

the designs that leave our HQ are a far cry from the dull designs of years gone by

The print firm lists its most popular trends for 2018 as: 100% recycled; kraft brown effect to replace standard white; rounded corners; peach fuzz texture (velvet lamination); raised high shine features (spot UV); square cards; mini cards (85mm x 25mm); extra thick heavy card; and a metallic shine.

“It’s an oldie but a goodie in terms of what we print, but the designs that leave our HQ are a far cry from the dull designs of years gone by,” Constantine-Smith adds.

“We’re experimenting with texture, size, finish, weight and shape- after all these little cards are an extension of a person’s personality. We have theories about what’s influenced this U-turn from tech to paper, but pop culture is a great indicator of future trends.

“After the recent revelation that Friends is the most popular TV programme for teens, we can’t help but wonder what next trend from previous decades will make a comeback.”

If you have any news, please email carys@linkpublishing.co.uk, or join in with the conversation on Twitter.


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