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Canon initiative portrays the power of print

Nearly half of all Americans would feel sad in a world without print, according to a new survey from Canon USA.

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Young people still hold value in print, says Canon USA

The Canon Print for Action survey has revealed that print still has an important part to play in the lives of American millennials.

According to the survey, conducted by Ipsos, more than half of millennials gave someone a printed card for a celebratory event in the 12 months leading up to the survey. Just one in five Americans said they rely solely on digital platforms.

Other than watching streaming services, with 56% of those surveyed turning to the likes of Netflix for relaxation, 48% say reading a book makes them feel the most relaxed compared to other activities.

We are pleased to find that, despite living in what seems like a digital world, millennials still count on print for information and inspiration

Millennials still turn to print to plan out their days, with 43% using physical calendars in the 12 months leading up to the survey, and 30% using planners for scheduling and staying organised.

“We are pleased to find that, despite living in what seems like a digital world, millennials still count on print for information and inspiration,” says Shinichi Yoshida, executive vice president and general manager, Canon USA. “With our new Print for Action initiative, our goal is to highlight the power of print’s versatility by coupling Canon’s deep heritage in innovative imaging with proven statistics to educate and to help empower future business leaders.”

The survey from Canon is part of a new initiative to demonstrate the power of print through generational findings, and to help Canon to innovate new print solutions that help consumers in their day-to-day lives.

If you have a news story, email summer@linkpublishing.co.uk or follow us on Twitter to have your say.


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