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Industry

A fast-paced world

The growth of the short run and print-on-demand environment means that a printer or sign-maker must have the capacity to keep up.

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The Texart RT-640M from Roland DG can print directly onto polyester fabrics as well as rigid substrates

Online brands such as Boohoo, Missguided and Pretty Little Thing have driven this world of fast fashion, and printers and sign-makers can capitalise on this trend with the right technology. One machine that is could be an option is the Roland DG RT-640M, the latest in the Texart dye-sublimation range. This latest printer was made commercially available in October across Europe.

The RT-640M is able to print directly onto polyester fabrics as well as rigid items such as promotional objects, rigid boards and ceramic tiles. Investing this type of equipment can allow both printers and sign-makers do so much more. 

The Texart RT-640M multi-function sublimation solution really is the first of its kind on the market and offers exceptional performance at an accessible price point

Paul Willems, head of business development and product management for Roland DG EMEA comments: “Digital technology is ideally suited to today’s ‘print-on-demand’ and short-run production models and the RT-640M is the ultimate flexible digital textile print solution, enabling sign-makers, sportswear manufacturers, fashion producers, interior décor suppliers and promotional goods companies to deliver agilely across a huge range of applications.

“Plus, its direct printing capabilities make it ideal for businesses that want to print double-sided items, such as flags and banners.”

Willems adds: “The Texart RT-640M multi-function sublimation solution really is the first of its kind on the market and offers exceptional performance at an accessible price point. There is huge profit potential for savvy print suppliers in the growing digital textile print sector and the RT-640M is the ideal entry point system.

“At Roland, everything we do is intended to help our users explore both their creative and business potential and the RT-640M has been designed specifically to meet our users.”



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