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Industry

Lithographic printer promotes new revenue stream

There is an element of the Russian doll about the companies that Marqetspace is part of.

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Jonathan Cobb of Marqetspace

The online print solution provider was part of the Printers’ Bazaar at The Print Show in September, and to understand their set-up you need to take apart the series of dolls that make up the structure of the business. The holding company is Manchester-based Grafenia which owns the brands Nettl, Image Group and Printing.com.
Printing.com is further divided into more brands of which Marqetspace is one. It supplies the trade online with a variety of print products at low prices with a line in banners which they were promoted at the show at the NEC.

We can sell these cool fabric spaces into schools and offices so it’s not just big places at the NEC for trade shows

Jonathan Cobb of Marqetspace was on the stand promoting its products to printers who were looking for new revenue streams, which included light weight banners. He says: “Over the last five or six years we’ve seen an exponential growth in the soft signage market. Traditionally we are a lithographic printer, but we decided to start offering this solution to our partners, trade buyers and MarketSpace clients as a way to diversify. We saw these as being the next generation exhibition displays and we found these banners were going into so many different places.

“We can sell these cool fabric spaces into schools and offices so it’s not just big places at the NEC for trade shows. One of the benefits is that a great big display can be folded up and will fit into the back of a small car. Gone are the days when you had to push one of those wheelie bins around with magnetics and a big steel frame – these have aluminium frames, so they are nice and light, so they can be posted and even go in hand luggage.”

Other brands in the Grafenia group include Brambl, TemplateCloud, W3P, BrandDemand and FlyerZone as well as several other companies. Grafenia’s brands are ImageGroup, Nettl and Printing.com.

Printing.com says: “Our network of design studios, featuring the printing.com brand. Studios sell design face-to-face and offer print management online. We partner with existing graphic designers, print shops and marketing agencies who ‘bolt-on’ a printing.com license and keep their own branding.”

Are you a printer looking for a new revenue stream? Email your thoughts to harry@linkpublishing.co.uk or call me on Tel: 0117 9805 040 – or follow me on Twitter and join in the debate.


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